Google My Business Listing Relevancy Enhancements

Google is making local search results relevant as hell to the users.

On some queries, they are showing what the business provides based on the query of the user.

When clicking on the local listing, the knowledge card displays a GMB Post that is most relevant even if it is months old. (Google posts don’t really disappear after a few days.)

Then there’s the review section. Reviews mentioning or similar to the users query are brought to the top and bolded.

Bolded Search Results Display in Knowledge Card

 

After reading this, do you think Google My Business Posts are important?