Crowd Searching Lets Google Know To Rank Your Website Higher. For example, if your keyword is "Blue Widgets" and your website is currently in the 59th position of Google's organic search index for that keyword, by searching for that keyword, finding your site in the 59th position, visiting your site and then spending a significant amount of time browsing your site and clicking internal links, this shows Google that people value your content for that search phrase. Google places a lot of authority on who's getting visited for specific search phrases.